[Powderworks] In the news today- WHAT??
aliestercrowleyy at hotmail.com
Fri Apr 16 02:54:44 MDT 2004
...please, can anybody explain us, in simple words, what´s this all about??
> >From Forbes magazine
>Five Aussie Uberrockers' CI Initiative: The Oilz Live Project
>By Jody Warner
>Forbes recently noticed a significant number of Conway Continuous
>Improvement professionals buying tickets for a south-of-the-equator
>destination and sent the author to track down the story. All this
>reporter can say is: That whirring sound you hear is Professor Deming
>rotating in his grave.
>It seems that Martin Rotsey, guitarist for legendary Australian
>complaint-rockers Midnight Oil, has arranged for a crack CI team to
>assist with the band's reunification tour under top-secret security.
>The Oils' enduring icon, bald lead singer-cum-environmentalist lawyer
>Peter Garrett, left the band in late 2002 without word of his future
>plans, but seemingly has had second thoughts, according to his comments
>in recent interviews. During the hiatus, Rotsey was introduced to the
>principles of CI by a family member, and when the band members met to
>negotiate the possibility of reforming to play more live shows, he had a
>CI proposal all ready to go.
>Rotsey explains, "The Oils have always been known for their high-energy
>live shows. I wanted to make sure we were going to do this right, if we
>were going to do it at all." Drummer and songwriter Rob Hirst is
>enthusiastic about the new ideas their CI program has brought to the
>table. "This will be the first time in the band's history that we'll be
>able to collect solid data on whether the audience is getting the best
>possible Oils live experience, and we can use each show to make
>adjustments to the playlist and stage setup for the subsequent shows."
>Consequently, their touring retinue will include not only managers,
>roadies, and instrument techs, but two electrical and three acoustic
>engineers, a half-million dollar miniaturized gas chromatograph-mass
>spectrometer (GC-MS) with a Ph.D. chemist in tow to run it, several
>medical doctors, and a staggering array of specialized equipment and
>computers. The GC-MS is to be used to sample the air in the theater and
>separate and quantify the amount of butyric acid, a component of human
>sweat. "If the audience isn't dripping, we're not doing our job right,"
>says Rotsey. "Our fans want to leave a trail on the floor behind them
>on the way out the door, and we're not about to disappoint them. We can
>measure how well each song is doing by looking at the GC-MS data, and if
>there's not enough BA in the air, we can change the playlist on the fly
>to hit 'em harder.
>"At the same time, we need to recognize that some of our fans aren't as
>young as they used to be." Hence, the doctors. Garrett explains,
>"Thermal imaging and acousto-optic technology will let our doctors and
>engineers kind of keep an eye on the audience by measuring heart rates
>and skin temperatures, and they can send signals to the on-stage
>computers when it's time to play Bedlam Bridge or Harrisburg for a bit
>of a break." Meanwhile, the electrical engineers will be using digital
>imaging to scan the crowd and calculate the percentage of women in the
>audience. This data will be used to determine how much time the
>handsome and engaging Hirst will spend at stage front, and how often
>he'll be turning his back to the audience. Acoustic measurements will
>allow the band to record the volume and pitch of the audience's
>The electrical engineers seem right at home in this unusual environment,
>especially since guitarist-songwriter Jim Moginie is a dedicated techie
>and spends a great deal of his spare time helping them tinker with their
>setup. The chemist, however, has an unenviable job dealing with bassist
>and inveterate prankster "Bones" Hillman, who seemingly regards him as
>lawful prey. Hillman has reprogrammed the GC-MS computer on the sly,
>persisted in blowing marijuana smoke into the air sampling device, and
>relentlessly pestered the hapless scientist with endless charts such as
>"PPOCF (Pete Perspiration Output Correction Factor)" or "Increased
>Signal-to-Noise Ratio Induced by Cheap Aftershave: The Aqua-Velva
>Effect." "Hey, he's going to have show the system can deal with it,"
>Hillman pointed out.
>The result, Rotsey hopes, will be the best Midnight Oil shows in the
>band's 25 year history. It remains to be seen whether the principles of
>Continuous Improvement are truly applicable to one of rock's most
>hard-hitting stage shows. The author is looking forward to observing
>the outcome and reporting back to Forbes readers in a future article.
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