Midnight Oil

[Powderworks] NMOC : know your product

Gabe Luci gluci@yahoo.com
Mon, 17 Dec 2001 03:23:26 -0500

Not to add fuel to the fire, but I thought some might find this interesting:

In New York, it's more popular than any sportswear brand. It's the mayor's
favorite logo, and one of the few you'll see the president wear.

But many of the T-shirts and caps being sold with the hot FDNY initials --
short for the Fire Department of New York -- are knockoffs, meaning not a
penny goes to the fire department.

Amid the hundreds of funerals following the World Trade Center attacks, the
fire department has been trying to manage and protect what is suddenly a
multimillion-dollar brand.


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